{"collectionById":{"d0427b41-acf0-467f-b942-ea22b0513071":{"id":"d0427b41-acf0-467f-b942-ea22b0513071","name":"Work/ Case Study","fieldSchemas":[{"id":"6edbfb3f-1002-4393-822f-8badd2e14519","name":"Slug","type":"slug","role":"slug"},{"id":"50f3a574-313f-404b-aae1-fc4a6aa80dec","name":"Title","type":"plain_text","role":"primary"},{"id":"dfa34164-36d0-4a61-959f-10fed9c57255","name":"📌 Service 3","type":"plain_text"},{"id":"7280d08c-0167-488f-900c-b7903dff13e5","name":"🔘 Our Approach Section Narrative","type":"rich_text"},{"id":"5457e169-d47d-44f5-bc66-e4e30522cd73","name":"🔘 Case Study Hero Image","type":"image"},{"id":"3fbe63b8-d6ce-4586-b359-d39de131a6cf","name":"🔘 Our Approach Image","type":"image"},{"id":"2e468673-9316-4003-9917-a635dc394984","name":"🔘 The Challenge Title","type":"plain_text"},{"id":"bdb65238-5cce-4c92-b3d3-73e695ffa7ec","name":"🔘 Industry 1","type":"plain_text"},{"id":"e0cea0c1-f22e-4f88-ba6d-ba6c65e3a1de","name":"📌 Short Intro","type":"rich_text"},{"id":"5c2ef6f9-46b5-4331-aa54-cb0abfda09ed","name":"🔘 Section 2 Bullet 2 Narrative","type":"rich_text"},{"id":"53cf8402-9a8b-4f54-bf87-cd5a3a89150e","name":"🔘 Section 2 Bullet 1 Narrative","type":"rich_text"},{"id":"0b39b297-a8d7-45a4-9227-78ac0dd75e3b","name":"🔘 Industry 2","type":"plain_text"},{"id":"54177cdb-0bbc-4627-9453-da1ba19c50d2","name":"🔘 Section 2 Bullet 3 Narrative","type":"rich_text"},{"id":"76108011-7ec2-40b4-a14b-9c9181e80d3f","name":"📌 Service 2","type":"plain_text"},{"id":"7482c239-9762-46c0-9362-14095c4f07eb","name":"📌 Service 1","type":"plain_text"},{"id":"6b442336-0622-4872-9d66-4ea8a77e1b07","name":"🔘 Section 2 Bullet 2 Title","type":"plain_text"},{"id":"98d4333e-3898-44da-b75d-93db0d14f22d","name":"🔘 The Outcome Image","type":"image"},{"id":"aafb100e-5822-4d87-83b4-798ffd0dc0c4","name":"🔘 Section 2 Bullet 1 Title","type":"plain_text"},{"id":"2e9b4b64-69d6-49c3-80e3-32a2bd821b62","name":"🔘 The Outcome Section Narrative","type":"rich_text"},{"id":"159e1857-bb34-4f77-bab2-2eb6fd1ab7d1","name":"🔘 The Challenge Narrative","type":"rich_text"},{"id":"8608f2f1-da88-4f45-8b63-b1088319b67d","name":"🔘 Section 2 Subtitle (e.g. Scope, Brand Pillars, etc.)","type":"plain_text"},{"id":"a82d27e8-7afb-46e2-bb8a-d1c98a43a81c","name":"🔘 The Outcome Section Title","type":"plain_text"},{"id":"c32e873c-27a8-4f63-8ac4-baa092332520","name":"🔘 Our Approach Section Title","type":"plain_text"},{"id":"ae42a99f-81f0-4cd4-9e7a-b50ca4575454","name":"🔘 Section 2 Bullet 3 Title","type":"plain_text"}],"itemById":{"930fcfeb-fff8-433b-a827-e7086aa9c503":{"id":"930fcfeb-fff8-433b-a827-e7086aa9c503","index":"\"","collectionId":"d0427b41-acf0-467f-b942-ea22b0513071","fields":[{"id":"aa17782d-d99a-44da-8224-985eb3d3e453","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A refreshed brand identity for a healthcare staffing company — clear, credible, and built to scale across print and digital channels.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"e0cea0c1-f22e-4f88-ba6d-ba6c65e3a1de"},{"id":"c12dcfb8-0c0e-4ed4-8cfd-22ec3cbb413c","value":"Medstaff Care","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"50f3a574-313f-404b-aae1-fc4a6aa80dec"},{"id":"de7e0df7-6477-4695-a437-d92c2b0c5e9c","value":"Brand Identity","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"7482c239-9762-46c0-9362-14095c4f07eb"},{"id":"0a17ef81-5b39-4bb2-baf5-254c802638ca","value":"Web Design","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"76108011-7ec2-40b4-a14b-9c9181e80d3f"},{"id":"19c8fc0c-6160-4319-8903-19a105313a74","value":"Marketing Collateral","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"dfa34164-36d0-4a61-959f-10fed9c57255"},{"id":"4c584dae-e3c3-46cd-9236-7fba13f0789c","value":"Career Confidence","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"6b442336-0622-4872-9d66-4ea8a77e1b07"},{"id":"44ef021c-a2a5-4fa6-b773-2a2d2f1ad9c0","value":"A platform that looks as good as its promise.","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"a82d27e8-7afb-46e2-bb8a-d1c98a43a81c"},{"id":"cbf50f2b-84d7-4a4c-9fde-7b75ea32ed12","value":"{\"image\":\"4df3135d1b6a2ff606bf173d4788520992556e04\",\"imageThumbnail\":\"4df3135d1b6a2ff606bf173d4788520992556e04\",\"originalImageHeight\":372,\"originalImageWidth\":496,\"altText\":\"\",\"fileName\":\"Image (Medstaff Care brand application).png\"}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"98d4333e-3898-44da-b75d-93db0d14f22d"},{"id":"14b36610-b4c4-47bd-9571-ba5f9a9335d3","value":"A career platform built around the professional, not the job.","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"2e468673-9316-4003-9917-a635dc394984"},{"id":"1ba78ffa-8803-479b-b18e-5e957d54ebc9","value":"Care-First Identity","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"aafb100e-5822-4d87-83b4-798ffd0dc0c4"},{"id":"3eb2cdd7-9d35-4e24-89a1-67f4c76e9ac9","value":"Healthcare","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"bdb65238-5cce-4c92-b3d3-73e695ffa7ec"},{"id":"a148e222-27ab-428e-a887-ed67c45bf7fb","value":"Digital Experience","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"ae42a99f-81f0-4cd4-9e7a-b50ca4575454"},{"id":"732f9e61-3c87-48fe-926a-40977c990142","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A website designed for clarity at every step — from first impression to application — with an experience that reflects the platform's values.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"54177cdb-0bbc-4627-9453-da1ba19c50d2"},{"id":"23607bf5-8b6d-4986-92a6-80ec0d88a80b","value":"{\"image\":\"ef339a14a32090cdb5a57e4096742152782a2208\",\"imageThumbnail\":\"294c106641a163e58940cbe0634923b45b3c9a4a\",\"originalImageHeight\":511,\"originalImageWidth\":1167,\"altText\":\"\",\"fileName\":\"Image (Medstaff Care — healthcare career platform).png\"}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"5457e169-d47d-44f5-bc66-e4e30522cd73"},{"id":"9a7e645e-3c48-4c9f-960d-f97c4fdee415","value":"Brand Pillars","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"8608f2f1-da88-4f45-8b63-b1088319b67d"},{"id":"cc59bea6-cb2f-4e2f-a972-5dae0960963f","value":"Career Platform","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"0b39b297-a8d7-45a4-9227-78ac0dd75e3b"},{"id":"10064594-9720-464e-9e68-575d17dea8bb","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"MedSTAFF.care entered a crowded healthcare staffing market with a differentiated premise: put the professional first. Where most platforms treat clinicians as commodities to be placed, MedSTAFF built an environment where healthcare workers feel genuinely cared for.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"FIT Design was tasked with creating a brand and web presence that communicated this difference clearly — attracting both top talent and the healthcare organizations that want to work with them.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"159e1857-bb34-4f77-bab2-2eb6fd1ab7d1"},{"id":"6d94edea-3a02-4d29-b77d-b71c8abe1310","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A visual language that signals warmth and professionalism — the balance healthcare talent expects from a platform that truly has their back.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"53cf8402-9a8b-4f54-bf87-cd5a3a89150e"},{"id":"41f640ae-e353-44c1-a91b-faea0b8cda0b","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Messaging built to reduce friction for professionals evaluating new opportunities, emphasizing support structures and environment over pure job specs.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"5c2ef6f9-46b5-4331-aa54-cb0abfda09ed"},{"id":"951760a4-3a80-4f58-b9f3-0d056a656cb2","value":"Designing for trust on both sides of the match.","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"c32e873c-27a8-4f63-8ac4-baa092332520"},{"id":"8690a347-f9ee-4c31-90d1-177782cd9fdf","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The brand system needed to serve two distinct audiences simultaneously — healthcare professionals seeking environments where they feel valued, and healthcare organizations seeking reliable, motivated talent.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We built an identity that speaks to both: credible enough for institutions, human enough for the professionals they're recruiting.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"7280d08c-0167-488f-900c-b7903dff13e5"},{"id":"9f386117-c0d1-402c-be51-4f9511ddc407","value":"{\"image\":\"fa4db8b57064b3911b3419e3ba1ebd06895923f2\",\"imageThumbnail\":\"fa4db8b57064b3911b3419e3ba1ebd06895923f2\",\"originalImageHeight\":372,\"originalImageWidth\":496,\"altText\":\"\",\"fileName\":\"Image (Healthcare professional).png\"}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"3fbe63b8-d6ce-4586-b359-d39de131a6cf"},{"id":"b53dbab0-f44f-4c67-9d72-c184b99578a6","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"MedSTAFF.care launched with a brand and website that immediately differentiates it from generic staffing platforms — signaling to healthcare professionals that this is a place built with their interests at the center.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"930fcfeb-fff8-433b-a827-e7086aa9c503","fieldSchemaId":"2e9b4b64-69d6-49c3-80e3-32a2bd821b62"}]}}}},"slugByItemId":{"327b4256-777a-4071-ae99-4b88b6d40766":"injurefree","ac05505b-cb56-4fcd-853a-3d266b2010a7":"luckyrx","70895314-bc6f-4c06-9aa1-1582d14fb636":"surco","654c8096-e1aa-4faa-b8d5-ad5a1f0f1be5":"sipmargs","4f2606ad-b457-44cb-80b0-ef95b39e349c":"monogram-systems","930fcfeb-fff8-433b-a827-e7086aa9c503":"medstaff-care","2af8181b-15eb-433e-b5cb-1f86edd9c912":"amsis","99f14393-087c-4e8f-8fce-0f76ad0ea525":"tyc","b454c119-8d2f-46ca-82ec-a09fd4acbc64":"xbrl-xsi"}}