TRUFIG developed a revolutionary new product form factor for consumer electrical outlets, a flush fitting wallplate for electrical sockets and switches. The amazing design characteristics and the eventual architectural ramifications created an entirely new language for architects and designers to draw upon, no longer hampered by the aesthetics of traditional wallplates and switches. TRUFIG chose FIT design to create the identity and branding for the design-centered company. With an austere logomark and website, TRUFIG sought to convey the openness of the benefits of TRUFIG products and the freedom that designers can now impart on their environments without the clutter of older technologies. FIT design also was instrumental in creating tradeshow environments and sales presentations that conveyed the simplicity and power of the product's inherent benefits and lingering results.