Case Study > Strut

FIT design helped to elevate the STRUT brand of automotive aftermarket accessories to a level of excellence that is first in its class. The hallmarks of this luxury automotive brand were created through strict adherence to quality standards that represented excellence but with Innovation in its core values. FIT design brought forth a brand that was not only “jewelry” in its own right, but also presented the consumer an experience that heralded opulence and glamour. From branding elements within the collateral and online media to a sleek and sumptuous presentation at trade exhibitions, FIT design helped to create a brand that became a benchmark to the industry.