Case Study > Rogue SUP

  • Rogue SUP

  • Website Design

Rogue contacted FIT design to create its online portal and e-commerce site for a growing watersports industry. The lifestlye heavy brand was still in its infancy when FIT design was contracted to give the brand the needed boost that would bring it to its next stage of success. The site directives was to make an e-commerce site not "look" like an e-commerce site and retain the flavor and dynamics of the action-filled lifestyle brand. Flash, CSS, JS enabled pages are tied into an e-commerce platform to expand the burgeoning business but are strategically integrated to provide the user the best overall experience in understanding and connecting with the brand.


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