Case Study > Lenders Choice, Inc.

  • Lenders Choice, Inc.

  • Brand Identity
  • Web site
  • Search Engine Optimization

In a time of great competition in the challenging housing industry, Lenders Choice had a strong position as a niche provider in understanding and being able to navigate the waters of the new standards in home valuation and apprraisals. With an existing brand that was a reflection of the early boom period real-estate bubble, Lenders Choice decided that a different approach was needed to grow their base of customers in both retail and corporate avenues.FIT design re-branded the firm with a new more corporate signature that reflected its value of sound business acumen. With the new identity defined, the goal of increasing the firm's stature with even bigger investors was achieved with a new website and increased presence on the web.


award winner
Lenders Choice WebsiteLenders Choice Website