Case Study > Jonel

A leader in the concrete industry, Jonel Engineering contacted FIT design to revitalize the brand image after more than 40 years on the business. With a renewed emphasis in the core values of the business, FIT design developed advertising, websites, collateral, and tradeshow environments to showcase the primary business strengths the company had built its reputation on. The simplified but strong messaging created a markedly positive impact upon Jonel’s larger competitors and brought renewed attention to the company’s strengths and product superiority.